Koreans Compete against Europeans
Hyundai Smoke- World's Wildest Hyundai Enthusiast
I have said many times before that Korean is the new European.
Korean cars used to be a long time ago plastic rattletraps that broke down often. My first impression of a Korean car was a Hyundai Excel blowing up in a field behind my house at the tender age of 6 in 1987. At the time many people laughed and scoffed at Korean cars thinking they were cheap Japanese imitations. Many people in the Baby Boomer Generational Cohort (1946-1964) and many Gen Xers (especially Gen Xers as Hyundai's from their POS era were many of their first cars) (1964-1979) still even to this day sunb their noses when they hear the Word Hyundai, and especially the word KIA. Many of us Gen Ys have had Hyundais as our first cars, but by that time Hyundais were good enough to not only be our first car, but our second, and our third. People made fun of the Hyundai logo as a cheap imitation of Honda's logo, but in all reality Hyundai was never shooting to be the next Honda. It was just something about these cars that made me know that, along with my past experiences with Hondas. Hyundais for many people as late as 5 years ago have became known to be good cars, but they didn't look so good. However, when I saw the Japanese cars many of these cars didn't look good as well, so I might as well get the cheaper Hyundai.
Hyundai Changed it's brand image from Affordable Mass Market to Smartly Priced Premium.
All of Hyundai's new cars were designed by various designers looking for a new way for a new day for Hyundai. The Hyundai Elantra is the flagship of this new Fluidic Sculpture design philosophy, which exudes the premium and mature image needed to be able to stand a chance as being considered as a lower priced Premium brand.
"If cars were living beings, the newest Hyundai Elantra (see specs) might feel out of place amid rare and expensive European sports cars. But just look at it: There simply is not a line or a curve wrong with this new Korean compact sedan, introduced at the recent Los Angeles Auto Show. Say what you will, we think this bright, new design truly belongs here. The 2011 Elantra, powered by a new 1.8-liter 148-horsepower 4-cylinder engine, will go on sale next fall."
Humm... Expensive European Sports Cars.
Yeah that's the New Hyundai, not expensive, but Premium, and not real sports cars. These are attributes the Europeans have long forgot about in a world that is becoming more austere and frugally minded. Who makes Premium Cars with soft touch interiors that get 30-40 MPG, and in the future even more much higher MPG? The answer, Hyundai and KIA. Not only the Hyundai Elantra is a looker, but the KIA Rio (UB 2012-2017) Subcompact is not shabby at all either, and this little subcompact has a soft touch interior in many areas, premium leather seats, and still gets 40 MPG. Not to mention at 140 HP and with such a low curb weight, the KIA Rio is a fast little hot pepper. Essentially, while Volkswagen dropped downmarket to make cars for the masses, Hyundai and KIA picked up where they left off and are now making Premium cars the masses can obtain, yet are still premium enough to make Audi, Mercedes, and BMW a little worried about this new Asian juggernaut.
Hyundai Elantra Sedan one of the 10 Most beautiful Cars in the World? Yes, but that Hyundai Elantra GT Hatchback we think looks much better, and with rumors circulating about a hybrid powertrain will end up in our garage in a world where gas will be over $5 and $6 a gallon by 2020.
Thanks MSM for the props you have excellent taste in cars.